At Business Class Financials we offer the complete Brand Design to Print and Advertising Solution
Brand Design to Print and Advertising Solution
Working with our partners we have access to a multitude of skills, fully equipped design studios, technical artworking facilities and highly skilled staff to help you design a one-off asset or create your full brand. Using these facilities we can provide the total solution for your business needs.
Your business needs a cohesive graphic style through-out and message to build and maintain brand recognition. Graphic communication is the most effective way to achieve this and we offer a variety of both digital and physical end-products. Being the first stage of your corporate image, we pride ourselves in producing truly unique branding styles to you complement your business. From your brief we produce three or four branding styles including logo and colour ways for all your future marketing campaigns for your to choose from.
Our print services are suitable for requests of all sizes including large format display graphics printing. Whether you need printed brochures, business cards, letterheads, posters, leaflets, NCR sets, presentation folders or annual reports. Business class offer the perfect print solution. We manage the entire project and source from suppliers specifically chosen for their individual specialisation, saving you time and money whilst producing the highest quality printed media.
National and Local Press
National press advertising is a form of above the line advertising which involves placing ads in national or local press media. Whether it’s a newspaper, magazine or trade publication, press advertising can achieve huge reach on both a local and national scale. National newspapers alone are purchased by over 6 million adults daily and read by over 12 million – that’s more than 1 in 4 of the UK adult population every single day.
Our partners based in London, Birmingham and Bristol have 40 years’ experience creating impactful national press advertising campaigns and can help develop your campaign strategy, setting clear key performance indicators (KPIs) against which the performance of your campaign can be measured.
We can design your press ads, write the copy, plan and book the media and help you measure and interpret the results.
Press and Magazine Inserts
Insert Advertising is a printed piece of promotional literature placed within the publication but which does not form part of the publication, so it can be taken out separately. This is often in the form of a leaflet, card or a small brochure or catalogue. The minimum size is usually A5 but it can be multi-page in the form of a catalogue, for example.
Just some of the magazine publications we have access to are The Radio Times, People Friend, TV and Satallite Week, TV Times, Scotts of Stow, What’s on TV, Jolliman and Chums. Along with all national press such as Daily Mail, The Sun, Daily Mirror, The Independent, The Daily Telegraph, The Times and The Express.
Because of their multi-page format there is more space to present and sell multiple products or services. Also, because they are not part of the publication, they stand out, have more impact and can be kept by the reader long after the newspaper or magazine has been discarded.
Inserts generally elicit a much higher percentage response than whole-page ads within the publication but they are also far more expensive. They can however be inserted in limited numbers (not necessarily the whole circulation) and targeted geographically. The minimum volume for an insert test is usually 50,000, the roll-out potential is in the many millions!
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